Privacy Policy

We collect personal information on this web site. The following privacy policy applies to the Chief Super Markets web site (, the "Site"), but it does not apply to the web sites linked to the Site operated by our retail partners: the online photo center (LifePics), framed art (Art Select), school uniforms (French Toast), entertainment events (Star Tickets PLUS and, and specialty foods (Kehe Food Distributors). This privacy policy also does not apply to our partners providing Chief Super Markets credit cards and charge cards (GE Money Bank), college savings (Upromise), and the Extended Protection Plan available for certain customer purchases (N.E.W.) These web sites are not owned or operated by us and not under our control. They have their own privacy policies. You may want to review the privacy policies of these sites and how they collect and use personal information. 

Please note that the Pharmacy portion of our Site is subject to different privacy regulations required by the federal government. 

Online Privacy and Security

Chief Super Markets makes every effort to create an online environment that is safe, easy, and respects your privacy. Except as required by law, we won't sell, rent or give information which identifies you personally to anyone if you've directed us not to in the manner described below. Personal Information is information about you that is not publicly available and can identify you, such as your name, mailing address, e-mail address, and phone number. 

What Personal Information Do We Collect?
  • When you visit the Site, our web server automatically recognizes your domain name, your computer's operating system, browser type, the address of the web page you're coming from and of those pages you visit on our Site. We use this data in the aggregate to determine how much our customers use parts of our Site so we can improve it. We may also match user information with offline data available from other sources in order to carry out our services and conduct target advertising and promotions more effectively. But we don't automatically recognize or collect your name, email address, home address or telephone number.
  • If you have created a "My Chief Super Markets Account," we collect and store the Personal Information that you have given us. At any time, you may review and revise this Personal Information by accessing your "My Chief Super Markets Account" page on-line. You may delete your "My Chief Super Markets Account" by contacting our Call Center toll free at 1-800-962-7011.
  • If in your "My Chief Super Markets Account" you have selected to receive our Chief Super Markets News email newsletter, or be contacted about Chief Super Markets programs by phone or postal mail, you may also view, revise or choose not to receive any of these contacts simply by changing the Opt In/Opt Out portion of your "My Chief Super Markets Account" page on-line. We will promptly comply with your request to stop contacting you.
  • We collect billing and shipping information for purchases of Chief Super Markets Gift Cards made with a debit or credit card. This may include your name, billing address, the card type, number and expiration date. We also collect information that allows us to ship your order, including the name, address, and telephone number of the intended recipient.
  • We collect personal information when you choose to enter an on-line contest on our Site, send us an email message, sign up for the Chief Super Markets Baby Club or Chief Super Markets Community Rewards or if you participate on our Email Advisory Panel.
  • We use "cookies" to store and sometimes track information about you when you visit the Site. A "cookie" is a small amount of data that is sent to your browser from a web server and stored on your computer's hard drive. Generally, we use cookies to remind us who you are and enable us to access your information so you do not have to re-enter it; gather statistical information about usage by registered or unregistered users; research visiting patterns; help target advertisements based on user interests; assist our retail partners in the tracking of visits and the processing of orders; and track the progress and participation in promotions. In some instances, our retail partners and advertisers appearing on our Site may use their own cookies. Preference and options configurations in your browser determine if and how a cookie will be accepted. You can change those configurations on your computer if you desire. By changing your preferences, you can accept all cookies, you can be notified when a cookie is set, or you can reject all cookies. If you do so and cookies are disabled, you may be required to re-enter your information more often and certain features on our Site may be unavailable. 
How Do We Use Your Personal Information? 
  • Subject to your right to delete your "My Chief Super Markets Account" as explained above, we use your Personal Information for email newsletters, notices of special promotions or events, online ads, surveys and contests, billing and order confirmation, customization of our browsing experience, measuring and improving the effectiveness of our Site, and demographic analysis. If you contact our Call Center, we may ask you for Personal Information to verify your identity.
  • We may share your Personal Information with our strategic partners and other third parties that perform services or functions on our behalf, but their activities are subject to appropriate confidentiality obligations. We may also share aggregated data with these parties. Aggregated data is gathered from many different customers and does not contain any Personal Information. 
What About the Privacy Rights of Children?
Just like you, we're especially aware of children's privacy issues. We know that parents are justifiably concerned about their children's activities online and what's being done with the information they reveal. That's why we will never intentionally collect information from children under 13, with the exception of email addresses used only for reply purposes.
What Security Measures Are in Place with Respect to My Information?
  • You transmit data, including Personal Information, to us at your own risk.
  • All Personal Information that we receive from you is stored in a secure database protected by a firewall and other security measures.
  • It is important for you to protect against unauthorized access to your password and your computer. Be sure to sign off when finished using a shared or public computer. You are responsible to keep your password secret.
  • Internally, we restrict Personal Information under our control to those persons who have a need to know such information. 
Your Consent

By using our Site, you consent to Chief Super Markets's use of your Personal Information as set forth in this privacy policy. If you do not agree with this policy or any of its terms, you may choose not to use our Site. This privacy policy is not intended to and does not create any contractual or other legal rights in or on behalf of any party. Chief Super Markets reserves the right to amend this policy at any time by notifying users of the existence of a new policy via postings on our Site. Your continued use of the Site following the posting of changes to this policy constitutes your acceptance of those changes. 

If You Have any Questions or Comments

You may contact us here. Please provide as much detail as possible. 

Policy Revisions and Updates
  • This privacy policy will continue to be reviewed and revised as changes occur in Chief Super Markets's business and technology or to laws that affect this policy. All information collected is subject to the privacy policy in effect at the time of use. Changes will be posted on this Site with an updated effective date. Please check our Site periodically to see the current policy.
  • * Last Revision Date: September 11, 2006