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It’s A Brand New Way To Save!

Starting this week, Chief & Rays welcomes two new suppliers. Spartan is a grocery supplier that provides national brands but also thousands of high quality Spartan products you will start to see in your store over the next several weeks. Their product line has won awards for taste and quality. We also have a new produce supplier. In addition to the Detroit market, we will now be supplied by Caito Foods. I am certain we will have the freshest produce in town. You’ll find new varieties and quick meal items in the produce department starting this week. Also beginning this week our ad looks different. We decided to switch the look in conjunction with switching suppliers. Please shop your store this week and let us know how you feel about a brand new way to save. I can’t wait to hear your feedback on these exciting changes. Stephanie President, Chief & Rays
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Welcome to Spartan & Caito Foods

Dear Chief & Rays Shopper, I want you to know about a big change coming to Chief & Rays! We have signed on with two new suppliers. Spartan Stores based in Grand Rapids, Michigan is going to be our new grocery supplier. They have an awesome line of private brands (more on that soon). We also have a new produce supplier, Caito Foods from Indianapolis. Both companies are going to offer us amazing deals and opportunities that will delight you! I have so much more I will share about the benefits of changing suppliers - but for now I wanted to let you know it is happening. The changeover starts this week. You will see people in the aisles changing the shelf tags. I don’t anticipate any problems but just in case, I apologize up front if there are any “bumps” in service while we transition all of our computers to work with these new suppliers. Thanks for your patience! I promise it will be worth it. All the best, Stephanie Skylar, President
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Big Chickens are good for you!

I was at a birthday party last week. I was sitting next to a couple that are good friends and part of my neighborhood.  They were talking about how they want to buy their chicken without hormones and pesticides.  The chickens at our stores have none of that. They are Amish chickens from Miller Poultry - All natural - NO antibiotics - Raised with all vegetable feeds – NO artificial ingredients or hormones and NO coloring agents used in the feed.  The birds are raised inside naturally ventilated, curtain sided, houses and are free to roam on open floors. They are fed an all-vegetable, drug free diet and are hormone and antibiotic free. Here’s my ah-ha moment. Didn’t everyone know this? We sell them roasted in the deli and also uncooked in the meat department.  There are thousands of messages bombarding shoppers the minute they enter the store. How can we do a better job to tell our customers all the great food we have?