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Introduction We collect personal information on this web site. The following
privacy policy applies to the Chief Super Markets web site (http://www.chiefmarkets.com,
the "Site"), but it does not apply to the web sites
linked to the Site operated by our retail partners: the online
photo center (LifePics), framed art (Art Select), school uniforms
(French Toast), entertainment events (Star Tickets PLUS and
tickets.com), and specialty foods (Kehe Food Distributors).
This privacy policy also does not apply to our partners providing
Chief Super Markets credit cards and charge cards (GE Money Bank), college
savings (Upromise), and the Extended Protection Plan available
for certain customer purchases (N.E.W.) These web sites are
not owned or operated by us and not under our control. They
have their own privacy policies. You may want to review the
privacy policies of these sites and how they collect and use
personal information.
Please note that the Pharmacy portion of our Site is subject
to different privacy regulations required by the federal government.
Online Privacy and Security
Chief Super Markets makes every effort to create an online environment that
is safe, easy, and respects your privacy. Except as required
by law, we won't sell, rent or give information which identifies
you personally to anyone if you've directed us not to in the
manner described below. Personal Information is information
about you that is not publicly available and can identify you,
such as your name, mailing address, e-mail address, and phone
number.
What Personal Information Do We Collect?
When you visit the Site, our web server automatically recognizes
your domain name, your computer's operating system, browser type,
the address of the web page you're coming from and of those pages
you visit on our Site. We use this data in the aggregate to determine
how much our customers use parts of our Site so we can improve
it. We may also match user information with offline data available
from other sources in order to carry out our services and conduct
target advertising and promotions more effectively. But we don't
automatically recognize or collect your name, email address, home
address or telephone number.
If you have created a "My Chief Super Markets Account," we collect
and store the Personal Information that you have given us. At
any time, you may review and revise this Personal Information
by accessing your "My Chief Super Markets Account" page on-line.
You may delete your "My Chief Super Markets Account" by contacting
our Call Center toll free at 1-800-962-7011.
If in your "My Chief Super Markets Account" you have selected to receive
our Chief Super Markets News email newsletter, or be contacted about Chief Super Markets programs by phone or postal mail, you may also view, revise or
choose not to receive any of these contacts simply by changing
the Opt In/Opt Out portion of your "My Chief Super Markets Account" page
on-line. We will promptly comply with your request to stop contacting
you.
We collect billing and shipping information for purchases of Chief Super Markets Gift Cards made with a debit or credit card. This may include
your name, billing address, the card type, number and expiration
date. We also collect information that allows us to ship your
order, including the name, address, and telephone number of the
intended recipient.
We collect personal information when you choose to enter an on-line
contest on our Site, send us an email message, sign up for the
Chief Super Markets Baby Club or Chief Super Markets Community Rewards or if you participate
on our Email Advisory Panel.
We use "cookies" to store and sometimes track information
about you when you visit the Site. A "cookie" is a small
amount of data that is sent to your browser from a web server
and stored on your computer's hard drive. Generally, we use cookies
to remind us who you are and enable us to access your information
so you do not have to re-enter it; gather statistical information
about usage by registered or unregistered users; research visiting
patterns; help target advertisements based on user interests;
assist our retail partners in the tracking of visits and the processing
of orders; and track the progress and participation in promotions.
In some instances, our retail partners and advertisers appearing
on our Site may use their own cookies. Preference and options
configurations in your browser determine if and how a cookie will
be accepted. You can change those configurations on your computer
if you desire. By changing your preferences, you can accept all
cookies, you can be notified when a cookie is set, or you can
reject all cookies. If you do so and cookies are disabled, you
may be required to re-enter your information more often and certain
features on our Site may be unavailable.
How Do We Use Your Personal Information?
Subject to your right to delete your "My Chief Super Markets Account" as
explained above, we use your Personal Information for email newsletters,
notices of special promotions or events, online ads, surveys and
contests, billing and order confirmation, customization of our
browsing experience, measuring and improving the effectiveness
of our Site, and demographic analysis. If you contact our Call
Center, we may ask you for Personal Information to verify your
identity.
We may share your Personal Information with our strategic partners
and other third parties that perform services or functions on
our behalf, but their activities are subject to appropriate confidentiality
obligations. We may also share aggregated data with these parties.
Aggregated data is gathered from many different customers and
does not contain any Personal Information.
What About the Privacy Rights of Children? Just like you, we're especially aware of children's privacy issues.
We know that parents are justifiably concerned about their children's activities
online and what's being done with the information they reveal. That's why
we will never intentionally collect information from children under 13,
with the exception of email addresses used only for reply purposes. What Security Measures Are in Place with Respect to My Information?
You transmit data, including Personal Information, to us at your
own risk.
All Personal Information that we receive from you is stored in
a secure database protected by a firewall and other security measures.
It is important for you to protect against unauthorized access
to your password and your computer. Be sure to sign off when finished
using a shared or public computer. You are responsible to keep
your password secret.
Internally, we restrict Personal Information under our control
to those persons who have a need to know such information.
Your Consent
By using our Site, you consent to Chief Super Markets's use of your Personal
Information as set forth in this privacy policy. If you do
not agree with this policy or any of its terms, you may choose
not to use our Site. This privacy policy is not intended to
and does not create any contractual or other legal rights in
or on behalf of any party. Chief Super Markets reserves the right to amend
this policy at any time by notifying users of the existence
of a new policy via postings on our Site. Your continued use
of the Site following the posting of changes to this policy
constitutes your acceptance of those changes.
If You Have any Questions or Comments
You may contact us here. Please
provide as much detail as possible.
Policy Revisions and Updates
This privacy policy will continue to be reviewed and revised as
changes occur in Chief Super Markets's business and technology or to laws that
affect this policy. All information collected is subject to the
privacy policy in effect at the time of use. Changes will be posted
on this Site with an updated effective date. Please check our
Site periodically to see the current policy.
